Lennart Paul

B2B Expert

Lennart A. Paul is a B2B expert and has gained valuable experience in the design and implementation of new digital business models for different industries. He publishes articles, studies and sharp analysis at warenausgang.com - the blog he launched in 2016.

Prior to this, Lennart worked within the Würth Group as an assistant to the Central Managing Board, digital project manager and corporate start-up founder for seven years. In these positions, he was able to accumulate great operational and strategic experience in international B2B digital markets. Lennart focuses on new business models, the development of digital sales strategies and the transformation of established B2B organisations. In addition to his practical experience, he is a certified scrum master and holds a Master's degree (MSc) in Digital Innovation and Entrepreneurial Leadership from ESCP Europe in Paris.

Learn & lead with your digital knowledge

PIM, SEO, CRM, ERP, AI… and the list goes on. This alphabet of digital projects changes quickly and challenges every EPTDA distributor and manufacturer. But too many companies don’t have a solid foundation or plan to ensure both short-term and long-term success. This seminar will outline the building blocks – in technology, change and process management – to compete more effectively as a digitally enabled supplier to your customers. As an EPTDA Future Leader and part of a digitally literate generation, you must take a leadership role within your management team today – to increase understanding, to align digital projects with strategy, and to grow your career as you help your company navigate its future transformation. Join us to learn the latest tools for digital assessment, project definition and management to create a digital action plan and lead your team forward in its digital journey. And just as importantly, learn by networking with your peers the best ways to get buy-in across the organization, and how to advance your career in this disruptive and digital age, whether in marketing, sales or operational management roles.




B2B Programmes

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