Lennart Paul


Lennart A. Paul is a B2B expert and has gained valuable experience in the design and implementation of new digital business models for different industries. He publishes articles, studies and sharp analysis at warenausgang.com - the blog he launched in 2016.

Prior to this, Lennart worked within the Würth Group as an assistant to the Central Managing Board, digital project manager and corporate start-up founder for seven years. In these positions, he was able to accumulate great operational and strategic experience in international B2B digital markets.

Lennart focuses on new business models, the development of digital sales strategies and the transformation of established B2B organisations. In addition to his practical experience, he is a certified scrum master and holds a Master's degree (MSc) in Digital Innovation and Entrepreneurial Leadership from ESCP Europe in Paris.

Lennart Paul's presentation will focus on "Digital Leadership in Industrial Markets", NexGen members will have an opportunity to learn how to lead their companies into the future with the rapid digital transition now happening in industrial product markets.


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