Tatiana Temm
Founder of Ampersand
Tatiana Temm is one of the founders of Ampersand, a Swedish-based Business Innovation consulting firm. She holds a degree in journalism from Gothenburg University and has worked with dailies, national and international magazines and as a reporter, editor and editor-in-chief. Tatiana has worked as Global Communications Director in the automotive sector and her experience span all fields of communications, with strong points in PR, communications and brand development for gender-smart organizations.
Topic description
Not all customers are white, middle-aged men
With roots in the concept car Volvo YCC, Ampersand helps its clients capitalise on the knowledge that not all customers are white, middle-aged men. Realising what customer segment is growing the most – and acting on that – give companies a clear competitive advantage.
One of the company’s projects was developing a leisure boat concept that includes the demands of women without excluding men. The concept was ordered by the Swedish Marine industry and was partly financed by the government. Other Ampersand projects include bathrooms, saunas, education, shopping centers, and city bus interiors.
